Brand development
Initial phase of project consisted of building a set of visual elements to represent the desired feeling of the brand. Fleshed out a creative direction including colors, fonts, etc. to build a consistent base for the site.
initial renditions of visual elements for site.
Site design
Plugged in fonts, colors, photos, and drawn elements to build out site. Opted for layering and texture to achieve weight and movement where appropriate.
added color and texture for second iteration of sketches
Inspired by the seven species of Israel, the sketched images include visuals such as pomegranates, olive trees, figs, and barley.
Took sketched elements like the wheat to build original antique-style stamp and postcard for contact page.
Print materials
matchbooks
postcard
